How to find out what Substacks your subscribers are paying for
Figure out what appeals to your subscribers so that you can give them more of what they are willing to pay for
Substack allows you to look at what other publications your subscribers are also subscribed to (as long as they’ve made the information public).
In this post, we explore how you can figure out what publications your subscribers are paying for so that you can better understand them.
img src: Jørgen Håland
When you go to your Substack dashboard you will see a tab at the top named “Subscribers”:
You can click onto the Subscribers tab to see all of your subscribers.
When you click on any one name, you can then view their subscriber information.
From there, you can click onto their profile:
Which will show what they’ve chosen to share about what they read.
As an example, here’s what it looks like for someone who is a paid subscriber of a publication and a free subscriber of other publications.
So for this particular subscriber, you can click into the Publication(s) that they are currently paying for to better understand
What those publications are about (5 W’s - who, what, when, where, how)
What those publications offer to their paying customers
The price point those publications charge
How often those publications post something
How the publication structures their posts
How the publication asks for free subscribers to convert to paid subscribers
How the publication writes their “about page”
Etc…
In a future post, we’ll go deeper into how to keep track of all of this information so that you can a) not get overwhelmed and b) put it to go use.
Until next time!
All the best,
Sebastian
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