Crafting Your Substack Subscription Offer
Keep your offer simple and on message to clearly communicate with your readers
Substack gives you a few lines of text to try to convince readers to subscribe to your publication.
img src: Juliana Romão
The subscription funnel is non-subscriber → free subscriber → paid subscriber.
So whether you write a free post and include a section to try to convert people to becoming a free subscriber or whether you are trying to convert people to becoming a paid subscriber, it’s important to think about how to craft your Substack Subscription Offer.
Like many things in Substack, they set it up to force you to keep it simple.
In the settings tab of your publication, Substack lets you write
1 line for free subscriber benefits
3 lines for paid subscriber benefits
Note that you can get around this by including a bunch of text around your subscriber buttons, but it should tell you something that Substack tries to force you to keep the value proposition of subscribing to the publication as simple as possible.
This is a positive forcing mechanism that encourages you to really figure out what value you provide to your subscribers.
This also lets you figure out somewhat quickly whether what you are offering is enticing enough to the reader that they decide to subscribe.
Russell Brunson talks about how there are three core market desires in his book “Expert Secrets”:
Health
Wealth
Relationships
Really thinking about where your publication and posts fit into those core market desires (and where you want to help your readers in the future) allows you to figure out how to craft your offer such that it resonates with your readers.
Try writing the three paid subscriber benefits and figure out whether they help your reader with their Health, Wealth, and/or Relationships.
Then write the benefits again to give them ever more benefit.
Then write the benefits again to focus on only one of those desires.
After having written these 9 benefits, put them to the side for 24 hours and then come back and see which one still resonate with you, which ones you would be provide to provide to your readers, and which ones you think your readers would appreciate.
Then include them in your next post and see if they work for your readers.
The more experiments you run the better chance you have of figuring out how to shine on the page and how to deliver value that your audience appreciates.
Until next time!
All the best,
Sebastian
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